Wall Ties NI | Northern Ireland
Project Overview
Branding, Website Design & Digital Launch Strategy
Wall Ties NI is a specialist wall tie replacement and structural repair business launched with support from NI Web Solutions. From initial concept to launch, I provided a full suite of services including branding, website design, SEO, and ongoing support and business consultancy.
The project was completed end-to-end, resulting in a highly successful launch, with the business gaining immediate traction and seeing a steady increase in website traffic and inbound leads from the very beginning.
- Creating a Brand from Scratch
- Website Design & Development
- SEO & Local Search Optimization
- Ongoing Support & Business Consultancy
Challenges & Solutions
01
Creating A Brand From Scratch
As a newly established business, Wall Ties NI needed a professional brand identity to inspire trust and communicate expertise in a niche industry.
- Designed a strong visual identity, including a logo, color palette, and branding assets.
- Developed brand messaging and tone of voice tailored to homeowners and property professionals.
- Positioned Wall Ties NI as a reliable, local expert in structural repairs and property maintenance.
02
Website Design & Development
The client needed a clear, informative, and conversion-driven website to explain their services and generate leads.
- Built a modern, mobile-responsive website focused on user clarity and accessibility.
- Developed dedicated service pages, an easy-to-use contact form, and educational content explaining wall tie issues.
- Included before-and-after project visuals, testimonials, and trust signals to increase conversion rates.
04
SEO & Local Search Optimization
To help the business compete and attract local clients, SEO was a top priority from day one.
- Conducted keyword research and built the site around high-intent search terms like “wall tie replacement Belfast.”
- Implemented technical SEO best practices: optimized headings, image alt tags, fast load times, and metadata.
Set up and optimized Google Business Profile to improve local search visibility. - Included schema markup to enhance appearance in search engine results.
05
Ongoing Support & Business Consultancy
Beyond launch, I continue to support Wall Ties NI with technical upkeep, strategy, and lead generation guidance.
- Provide ongoing website maintenance and updates to ensure stability and performance.
- Offer strategic advice on service areas, customer targeting, and growth opportunities.
- Track traffic and performance with Google Analytics, providing regular reports and insights.
Results
- Successful launch of a new business, with immediate visibility and client inquiries.
- Consistent growth in organic traffic, driven by targeted SEO.
- Strong conversion performance, turning visitors into leads.
- Established a trustworthy brand, setting a solid foundation for long-term growth.